MADE BY MEMORY

Shaped by soft rebellion, Puft pairs deliberate softness with unafraid colour to gently defy norms. Rooted in memory, each piece feels instinctive, familiar, and nostalgic.

BUILT TO LIFT YOUR DAY

Add a touch of charm to your every day — the Puft Bow Charm lets you mix, match, and make it yours.

PALETTE GUIDED BY INSTINCT

The colours are bold yet comforting. They bring warmth and presence, showing that colour can feel strong and grounding at the same time.

PICK YOUR CHARMER

Pick your match from 5 bold colourways—Yellow, Mint, Blue, Red and Periwinkle.

WORKS AND FEELS RIGHT

Designed with a focus on form and feeling, Puft Charms combine everyday ease with bold and personal expression that stands out.

PUFT BOW

Puft Bow Charm