MADE BY MEMORY

Shaped by soft rebellion, Puft pairs deliberate softness with unafraid colour to gently defy norms. Rooted in memory, each piece feels instinctive, familiar, and nostalgic.

BUILT TO LIFT YOUR DAY

From AirPods to mini must-haves you pick up along the way, the Puft Mini Bag Charm keeps them close — soft to touch, light in spirit, and always within reach.

PALETTE GUIDED BY INSTINCT

The colours are bold yet comforting. They bring warmth and presence, showing that colour can feel strong and grounding at the same time.

PICK YOUR CHARMER

Pick your match from 6 bold colourways—Yellow, Mint, Blue, Red, Periwinkle and Many

WORKS AND FEELS RIGHT

Designed with a focus on form and feeling, Puft Charms combine everyday ease with bold and personal expression that stands out.

PUFT MINI

Puft Mini Bag Charm