MADE BY MEMORY

Shaped by soft rebellion, Puft pairs deliberate softness with unafraid colour to gently defy norms. Rooted in memory, each piece feels instinctive, familiar, and nostalgic.

YOUR BIG BRIGHT PUFT OF JOY

From the days you bask under the sunshine to the days you walk through the crowded lanes, the Puft Oversized Tote will always keep your essentials secure and your mood uplifted.

HOLDS SPACE FOR YOUR MOOD AND MOVEMENT

Ease into days where you need more with the Puft Oversized tote. It is made for days that need space—for the essentials, the comforts, and whatever else that might come your way.

CARRY, AS YOU FEEL IT

With a long shoulder strap or short top handles, the Puft Oversized Tote adapts to how you move, making every part of your day easier and more comfortable.

PALETTE GUIDED BY INSTINCT

The colours are bold yet comforting. They bring warmth and presence, showing that colour can feel strong and grounding at the same time.

MAKE IT YOURS

Choose from Bloom, Bow and the utilitarian Mini Bag Charm and make your bag uniquely yours. Let your accessories reflect your mood everyday with Puft Charms!

WORKS AND FEELS RIGHT

Designed with a focus on both function and feeling, Puft Bags combine practical everyday ease with bold, personal expression that stands out.

PUFT TOTE

Puft Oversized Tote